The tour starts at the Lavazza Innovation Center, next to the production plant. It is intended to be a centre of excellence in the field of training, creativity and engineering.
The 2½ hour visit consists of two parts:
Business, history and advertising. General introduction to coffee as a product.
2- Visit to the production plant
A guided tour of the Turin coffee plant, the world’s largest in terms of surface area, amount of coffee produced each year, and roasting department. On this tour, participants will find out about every stage of the coffee production process: from the time the beans are received through to roasting, packaging and shipping of the finished product.
For safety and logistical reasons, the maximum group size is 25 and visitors must be over the age of 16.
This initiative is part of the region of Piedmont’s educational tourism programme.